Branding

Because we were born in the web, we believe multimedia is king. It’s only instinctual for us to focus on how your brand elements will be used across all mediums, from researching domain names to television ads we do it all - creating a seamless identity across all touch points.

Effective branding delves deep into consumer research to put forward a strategy that fulfills the wants and needs of your target market. At Bits, our approach to branding is to develop a solid strategy first, one that stays true to who you are while still being everything your customers need you to be. Once we have perfected your brand identity we work on bringing your company to life through implementing the supporting elements such as; logos, tone of voice, taglines, and typography.

Branding

With our growing team of specialists and an enhanced list of services, we wanted to ensure our capabilities and culture are represented  in the best possible light. What you see before you is the result, let me take you on a quick tour!

Lead Developer
We worked with Phoenix to develop new mission and vision statements as well as a new logo identity, marketing materials and a new website. Phoenix Youth Programs is a non-profit organization and has long been recognized as a centre of excellence for their support of youth through a continuum of care.

The bits team is all set to tighten our laces and head out on a new adventure with the 2016 Brand Spring Clean Contest winner - Hike Nova Scotia!

CONTENT STRATEGIST

In March 2015 we ran our first Brand Spring Clean contest and Phoenix Youth Programs really impressed us with their submission. Since then, we’ve been working closely with Phoenix to bring their brand identity to a level they can be proud of, ensuring it represents the work they do to a tee.

Emma Keevill
ACCOUNTS + MARKETING MANAGER

When Marty McFly stepped into the time machine, he flew into the future—2015! And like all evolved trends in the future, typography in web design has changed over the years. Font families have become more affordable, easier to implement, and there are a multitude of options for people working with smaller budgets. This means designers have more typographic flexibility and can create clean, cohesive, and individualized websites.

Designer

I am not a traditionalist by nature. In fact, I have always pushed and sometimes rejected the boundaries and theories of traditional brand thinking. I don’t like to focus on turning a brand into what I think it should be. I’m a realist, and I like to follow a more organic process, contemplating where a brand will live in the outside world. Perhaps this is why I was so uncomfortable with the great disconnect I used to see between the traditional and digital space.

Creative Director

Halifax, Nova Scotia - July 06, 2015: Halifax agency, Bits Creative has been chosen by Nova Centre developer, Argyle Developments Inc. to build the centre's branding, marketing, and digital presence.

DIRECTOR OF TECHNOLOGY
Together, we created the tagline, “Invested in Abilities”, as a way to communicate this dedicated commitment to their clients’ success.
At bits.co, we make no bones about the fact we love dogs so when Halifax’s first canine fitness service, Dogrunnin, needed a new brand, we knew it was a match made in hound heaven.
Elevvate was a local start-up who came to bits with a vision of creating a new type of social network where athletes, coaches, sports professionals, and fans could connect. The founders saw the potential for Elevvate to be an online platform for fundraising and sponsorship, performance video analysis, and to engage the athletic community around the world.
  •  

Creative Agency

+1 902 593 0194