Branding

Because we were born in the web, we believe multimedia is king. It’s only instinctual for us to focus on how your brand elements will be used across all mediums, from researching domain names to television ads we do it all - creating a seamless identity across all touch points.

Effective branding delves deep into consumer research to put forward a strategy that fulfills the wants and needs of your target market. At Bits, our approach to branding is to develop a solid strategy first, one that stays true to who you are while still being everything your customers need you to be. Once we have perfected your brand identity we work on bringing your company to life through implementing the supporting elements such as; logos, tone of voice, taglines, and typography.

Branding

bitscreative

Branding an Urban Centerpiece

Nova Centre is something Halifax hasn’t seen before. It’s a one-million-square-foot, mixed-use development in the heart of our entertainment and business district. Housing a new convention centre, boutique hotel, business towers, restaurants, shops, and public space, it is one of the largest and most ambitious projects Downtown Halifax has seen in a long time.

bitscreative

Refreshing & Refocusing Our Web Presence

With our growing team of specialists and an enhanced list of services, we wanted to ensure our capabilities and culture are represented in the best possible light. What you see before you is the result, let me take you on a quick tour!

Simon Lawrence

Lead Developer

bitscreative

A Phoenix Takes Flight

We worked with Phoenix to develop new mission and vision statements as well as a new logo identity, marketing materials and a new website. Phoenix Youth Programs is a non-profit organization and has long been recognized as a centre of excellence for their support of youth through a continuum of care.

bitscreative

2016 Brand Spring Clean Contest Winner

The bits team is all set to tighten our laces and head out on a new adventure with the 2016 Brand Spring Clean Contest winner - Hike Nova Scotia!

Jessie Ross

CONTENT STRATEGIST

bitscreative

We Came, We Cleaned, They Shine Brighter Than Ever Before

In March 2015 we ran our first Brand Spring Clean contest and Phoenix Youth Programs really impressed us with their submission. Since then, we’ve been working closely with Phoenix to bring their brand identity to a level they can be proud of, ensuring it represents the work they do to a tee.

Emma Keevill

ACCOUNTS + MARKETING MANAGER

bitscreative

4 Ways Typography can Improve User Engagement on the Web

When Marty McFly stepped into the time machine, he flew into the future—2015! And like all evolved trends in the future, typography in web design has changed over the years. Font families have become more affordable, easier to implement, and there are a multitude of options for people working with smaller budgets. This means designers have more typographic flexibility and can create clean, cohesive, and individualized websites.

Ashley Boutilier

Designer

bitscreative

Co-create: A Personal Account of Collaboration in the Branding World

I am not a traditionalist by nature. In fact, I have always pushed and sometimes rejected the boundaries and theories of traditional brand thinking. I don’t like to focus on turning a brand into what I think it should be. I’m a realist, and I like to follow a more organic process, contemplating where a brand will live in the outside world. Perhaps this is why I was so uncomfortable with the great disconnect I used to see between the traditional and digital space.

Tracy Maunder

Creative Director

bitscreative

Halifax Agency Bits Creative to Develop Nova Centre Brand

Halifax, Nova Scotia - July 06, 2015: Halifax agency, Bits Creative has been chosen by Nova Centre developer, Argyle Developments Inc. to build the centre's branding, marketing, and digital presence.

Ian Bezanson

DIRECTOR OF TECHNOLOGY

bitscreative

Teaming Up for Change

Together, we created the tagline, “Invested in Abilities”, as a way to communicate this dedicated commitment to their clients’ success.

bitscreative

Leading the Pack

At bits.co, we make no bones about the fact we love dogs so when Halifax’s first canine fitness service, Dogrunnin, needed a new brand, we knew it was a match made in hound heaven.

bitscreative

Beyond the Game

Elevvate was a local start-up who came to bits with a vision of creating a new type of social network where athletes, coaches, sports professionals, and fans could connect. The founders saw the potential for Elevvate to be an online platform for fundraising and sponsorship, performance video analysis, and to engage the athletic community around the world.

Creative Agency