Twist by Trampoline, a subsidiary of Trampoline Branding, has purchased Halifax marketing and website development company, Bits Creative Agency. The new agency, co-branded Twist & Bits is now one of the region’s largest direct-to-execution marketing partners. With strong roots in both digital and traditional marketing, Twist & Bits offers a full suite of services including: website development, e-commerce optimization, SEM, content marketing, branding, graphic design, collateral and communications.
Always focused on the larger picture, Ian is the calming force within the organization. He began a business from his basement that blossomed into Bits Creative Agency. He nurtured that company's growth, and was its most active cheerleader until it was acquired in late 2018 by the Trampoline Group. Now, the Managing Director of Trampoline’s digital and studio, aptly named Twist & Bits, he is living and breathing both his business and yours.
He excels at understanding and applying business needs, strategizing the long-term potential of every venture, and ensuring that solutions are top-notch. His background in web development and architecture gives him a strong understanding of technical solutions for business problems.
- Business to Business / B2B
- Cause-Related Marketing
- Client Services
- Content Management System (CMS)
- Customer Experience
- Digital Marketing
- Drupal Development
- Internal/Employee Communications
- Loyalty Marketing
- Relationship Marketing
- Strategy & Planning
- User Experience
Some of Ian's Projects
In the summer of 2019 (15 months ago at the time of writing this post), I saw a problem with how we were tackling projects and began talking with my teammates about a proposed approach.
The problem: estimates for every new project were growing higher and higher. A $20,000 project that we finished three months ago was estimated at $25,000 today, $30,000 3 months from now, and so on.
Modern-day marketing and advertising have become overrun with companies fighting to get consumer attention. Some tactics are clean and straightforward, some try too hard to be clever, and many try to rip off the success of others. In many cases, considerations for the core customer get lost or misguided based on the medium, to name but a few examples I often see in the wild: Social media icons placed on out of home media (billboards, bus shelters, magazines) that do nothing more than to say to the customer: "we're on Facebook." Congratulations, so are every other company. Long URLs on advertisements that very few people will recall 30 seconds later. White text on a bright background (or dark on dark, etc.) makes for hard to read ads as people (or moving objects with the advertisement) pass or maybe impossible for colorblind people.
Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.
Last year, with the spirit of the Holiday season in full swing, our team sat down to brainstorm our design for the annual Bits Creative Agency holiday greeting card. As we pondered our options (naturally, a photo shoot of all of our dogs in antlers was a viable suggestion), the discussion turned to how we could make a greater impact through this yearly endeavour.
We’ve been working with the inspiring team at United Way Halifax (UWH) over the past few months, building a campaign aimed at changing 50,000 lives locally. Our team set out to develop a brand for the campaign to encourage a city of doers, tackling poverty head-on through individual actions of giving - both of time & donations.
As Halifax’s most historic hotel, The Lord Nelson has done an incredible job in preserving their elegant and timeless persona since 1928. Ramping up to a huge renovation of the hotel’s interior, it was the perfect time to revamp and redefine their online presence.
Our 2017 Brand Spring Clean contest saw an astounding 37 submissions! We’re so proud of how this contest has grown since its inception in 2015 and we were genuinely touched by each and every organization - a truly inspirational group of applicants that offer a unique and very important set of services, all dedicated to the greater good of Nova Scotia.
At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.
Gallery1 Furniture has been providing beautiful, unique furniture to Atlantic Canadians for over a decade. Ready for a brand refresh, our designers and web developers created a website and brand collateral as customised and curated as the products they sell.
Halifax, Nova Scotia - July 06, 2015: Halifax agency, Bits Creative has been chosen by Nova Centre developer, Argyle Developments Inc. to build the centre's branding, marketing, and digital presence.
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