Social Media Strategy

Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.

DIRECTOR OF TECHNOLOGY

Hike Nova Scotia is a non-profit organization whose mission is to encourage and promote a growing hiking culture throughout Nova Scotia. We began our journey with Hike when they applied to our annual Brand Spring Clean Contest looking for help updating and refreshing their existing brand.

The Halifax Seaport Beerfest is the largest gathering of craft beers, imports, and ciders on the East Coast, featuring beer producers from across Canada and around the world. It’s also one of the city’s most popular events and as the Bits team is known to enjoy a glass or two of ale, we were happy to help them expand and engage their audience.

Let’s face it. Live tweeting at events can normally go one of three ways:

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Only a few years ago, Twitter and Facebook campaigns might have been the most innovative and cutting edge way to communicate with your target audience, but now things have changed. There is a noticeable trend of consumers taking interest in brands who use new, sometimes unconventional social media platforms to get their message across.

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Social media has given people like you and me the power to be authors while on the bus, popstars in our living rooms and photographers in the park. Social media platforms are a great way to build your brand no matter what your interests are. The question is, what does what you’re putting online say about you?

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Creative Agency

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