Marketing

We do a lot under the umbrella of marketing, working with clients on all ranges of the marketing spectrum; we handle it all from online to offline, business to business, creative merchandising and brand creation, social integration and strategic plan creation.

Have a cool advertising concept? Share it. Have no clue what you need? Let us help.  We are always game to take on a new and exciting challenge. Our team tackles each unique campaign with our winning combination of zeal and research that delivers real results.

Marketing

bitscreative
Inside look: Our year of change.

Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.

Ian Bezanson
DIRECTOR OF TECHNOLOGY
bitscreative
New Year. New Look.

January is synonymous with a clean slate, a fresh start, and a time that signals the release of all kinds of predictions for what this new calendar year will bring us. Even though our designers despise the “T” word, (Karl Lagerfeld said it best, “Trendy is the final stage before tacky.”)  influence and inspiration can, and often is, drawn from what is mainstream. Therefore it is essential that creatives, like us, keep our fingers on the pulse of what is “hot”.

Jessie Ross
CONTENT STRATEGIST
bitscreative
Spreading Optimism & Taking Action

We’ve been working with the inspiring team at United Way Halifax (UWH) over the past few months, building a campaign aimed at changing 50,000 lives locally. Our team set out to develop a brand for the campaign to encourage a city of doers, tackling poverty head-on through individual actions of giving - both of time & donations.   

Emma Keevill
ACCOUNTS + MARKETING MANAGER
bitscreative
Advertising Week New York Recap: Industry Insights from 800-Pound Gorillas and Thought Leaders

Last week I had the pleasure of attending New York Advertising Week. Advertising Week is an organization that puts on conferences around the world for marketing professionals to learn from the industry’s best (commonly mistaken for AdWeek, the magazine!).

Emma Keevill
ACCOUNTS + MARKETING MANAGER
bitscreative
The Nature of a New Look

Hike Nova Scotia is a non-profit organization whose mission is to encourage and promote a growing hiking culture throughout Nova Scotia. We began our journey with Hike when they applied to our annual Brand Spring Clean Contest looking for help updating and refreshing their existing brand.
bitscreative
Is it time for a brand refresh?

Change can be scary a thing, especially when it comes to your business. So when do you know if it’s the right time to change or tweak your brand identity? Should you make minor adjustments or do you require a complete redesign? A brand refresh could include anything from a logo update to a complete overhaul of the look and feel, new website, imagery, colours, communications, or consumer interaction. There isn’t a one “right” answer for every company, but there are some indicators that will help let you know it’s time for a refresh.

Ashley Boutilier
Designer
bitscreative
Not all (consumers) who wander are “lost”

Consider the impact of modern technology on e-commerce in today's data-driven society. We are now able to build intelligent customer databases that host a wealth of personalized details including purchasing habits. All of this analytic gold can be used to construct compelling marketing strategies tailored to the individual consumer in order to win back their lost business.

Jessie Ross
CONTENT STRATEGIST
bitscreative
Lending a Unified Approach

With one loan program, four provinces, six participating organizations and countless stakeholders; we helped the former Seed Loan Program blossom with new name, brand and messaging that really leaves an impact.  
bitscreative
Hike NS is Hitting the Trail with a Fresh New Look

At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.

Jessie Ross
CONTENT STRATEGIST
bitscreative
Made for 'Everyday' Life

WorldWide Furniture was founded on the belief that quality and style should not have to be sacrificed for great value. Over 40 years later, that same sentiment rings true. Learn how bits.co accomplished a complete brand refresh while staying true to their roots.
bitscreative
A Homage to the Home

Gallery1 Furniture has been providing beautiful, unique furniture to Atlantic Canadians for over a decade. Ready for a brand refresh, our designers and web developers created a website and brand collateral as customised and curated as the products they sell.
bitscreative
Branding an Urban Centerpiece

Nova Centre is something Halifax hasn’t seen before. It’s a one-million-square-foot, mixed-use development in the heart of our entertainment and business district. Housing a new convention centre, boutique hotel, business towers, restaurants, shops, and public space, it is one of the largest and most ambitious projects Downtown Halifax has seen in a long time.
bitscreative
More than a Convention Centre
We wanted to engage the community, draw them in, and take them on a journey through the centre—giving a behind-the-scenes perspective on its construction.
bitscreative
Halifax Agency Bits Creative to Develop Nova Centre Brand

Halifax, Nova Scotia - July 06, 2015: Halifax agency, Bits Creative has been chosen by Nova Centre developer, Argyle Developments Inc. to build the centre's branding, marketing, and digital presence.

Ian Bezanson
DIRECTOR OF TECHNOLOGY

Creative Agency

+1 902 593 0194