Twist & Bits is a Halifax-based marketing agency, partnering with clients to develop research-backed creative that helps to reach and develop a deeper bond with their consumers. We focus firstly on research; studying markets and analytics for relevant data, leveraging into insights that will inform a strategy to put our clients’ best foot forward.
January is synonymous with a clean slate, a fresh start, and a time that signals the release of all kinds of predictions for what this new calendar year will bring us. Even though our designers despise the “T” word, (Karl Lagerfeld said it best, “Trendy is the final stage before tacky.”) influence and inspiration can, and often is, drawn from what is mainstream. Therefore it is essential that creatives, like us, keep our fingers on the pulse of what is “hot”.
We’ve been working with the inspiring team at United Way Halifax (UWH) over the past few months, building a campaign aimed at changing 50,000 lives locally. Our team set out to develop a brand for the campaign to encourage a city of doers, tackling poverty head-on through individual actions of giving - both of time & donations.
When the InterTalk Critical Information Systems team needed a new website as reliable as their products, they turned to Bits Creative for help. From a custom new site to completely revamped branding - take a look through our case study to see our work on the front lines.
Change can be scary a thing, especially when it comes to your business. So when do you know if it’s the right time to change or tweak your brand identity? Should you make minor adjustments or do you require a complete redesign? A brand refresh could include anything from a logo update to a complete overhaul of the look and feel, new website, imagery, colours, communications, or consumer interaction. There isn’t a one “right” answer for every company, but there are some indicators that will help let you know it’s time for a refresh.
With one loan program, four provinces, six participating organizations and countless stakeholders; we helped the former Seed Loan Program blossom with new name, brand and messaging that really leaves an impact.
Our 2017 Brand Spring Clean contest saw an astounding 37 submissions! We’re so proud of how this contest has grown since its inception in 2015 and we were genuinely touched by each and every organization - a truly inspirational group of applicants that offer a unique and very important set of services, all dedicated to the greater good of Nova Scotia.
Stylist and Styliani founder, Stella Nikolaou, had a vision to create a personal shopping/styling service that offered more than just fashion tips and advice for women. Her own journey influenced the Styliani brand to emphasis the importance of personal style, self-acceptance and creating a balanced lifestyle.
At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.
Nearly 1.5 million Canadians are at risk of overexposure to the sun due to their working conditions. Our team joined forces with the Canadian Cancer Society (CCS) to help develop and design a sun safety website, raising awareness and building interactive toolkits to address this major occupational health hazard.
Nova Centre is something Halifax hasn’t seen before. It’s a one-million-square-foot, mixed-use development in the heart of our entertainment and business district. Housing a new convention centre, boutique hotel, business towers, restaurants, shops, and public space, it is one of the largest and most ambitious projects Downtown Halifax has seen in a long time.
I am not a traditionalist by nature. In fact, I have always pushed and sometimes rejected the boundaries and theories of traditional brand thinking. I don’t like to focus on turning a brand into what I think it should be. I’m a realist, and I like to follow a more organic process, contemplating where a brand will live in the outside world. Perhaps this is why I was so uncomfortable with the great disconnect I used to see between the traditional and digital space.
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