January is synonymous with a clean slate, a fresh start, and a time that signals the release of all kinds of predictions for what this new calendar year will bring us. Even though our designers despise the “T” word, (Karl Lagerfeld said it best, “Trendy is the final stage before tacky.”) influence and inspiration can, and often is, drawn from what is mainstream. Therefore it is essential that creatives, like us, keep our fingers on the pulse of what is “hot”.
Illustration
We’ve been working with the inspiring team at United Way Halifax (UWH) over the past few months, building a campaign aimed at changing 50,000 lives locally. Our team set out to develop a brand for the campaign to encourage a city of doers, tackling poverty head-on through individual actions of giving - both of time & donations.
Hike Nova Scotia is a non-profit organization whose mission is to encourage and promote a growing hiking culture throughout Nova Scotia. We began our journey with Hike when they applied to our annual Brand Spring Clean Contest looking for help updating and refreshing their existing brand.
At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.
Canadian Blood Services has been a long-time motivator and educator for Canadians in blood donation with their iconic tagline: it’s in you to give. In 2015, the team at Canadian Blood Services set out to educate and motivate their own team with an internal microsite to showcase their 2015-2016 business priorities. The internal communications platform encourages collaboration amongst staff and engages them with digital interactivity and fun, fresh design elements.
We wanted to engage the community, draw them in, and take them on a journey through the centre—giving a behind-the-scenes perspective on its construction.
In March 2015 we ran our first Brand Spring Clean contest and Phoenix Youth Programs really impressed us with their submission. Since then, we’ve been working closely with Phoenix to bring their brand identity to a level they can be proud of, ensuring it represents the work they do to a tee.
Together, we created the tagline, “Invested in Abilities”, as a way to communicate this dedicated commitment to their clients’ success.
At bits.co, we make no bones about the fact we love dogs so when Halifax’s first canine fitness service, Dogrunnin, needed a new brand, we knew it was a match made in hound heaven.
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