Digital Media & Search Marketing

As Halifax’s most historic hotel, The Lord Nelson has done an incredible job in preserving their elegant and timeless persona since 1928. Ramping up to a huge renovation of the hotel’s interior, it was the perfect time to revamp and redefine their online presence.

Last week I had the pleasure of attending New York Advertising Week. Advertising Week is an organization that puts on conferences around the world for marketing professionals to learn from the industry’s best (commonly mistaken for AdWeek, the magazine!).

Emma Keevill
ACCOUNTS + MARKETING MANAGER
What really makes Charm’s site an online gem? This website is fast. It loads quickly and responds intuitively, providing Charm customers with a state-of-the-art experience while choosing close-to-the-heart pieces.
The Halifax Seaport Beerfest is the largest gathering of craft beers, imports, and ciders on the East Coast, featuring beer producers from across Canada and around the world. It’s also one of the city’s most popular events and as the Bits team is known to enjoy a glass or two of ale, we were happy to help them expand and engage their audience.

The digital evolution of marketing has gotten much of the ad industry pretty hot and bothered over the last decade. Everyone wants to be an expert, a ninja, a maven, a guru - but are we really digging in and working to understand digital marketing in its ever changing state? One of the common critiques we hear in this business is that some people just don’t “get digital”.

Emma Keevill
ACCOUNTS + MARKETING MANAGER

It’s no longer a question of digital versus traditional marketing, now the challenge is cultivating strategies where the two can work in unison. When a brand is able to effectively convey a consistent message across traditional and nontraditional channels it’s a beautiful thing.  The goal is to make these messages come across seamlessly and with ease, but behind the scenes these campaigns require a lot of planning and can be tough to pull off.

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Creative Agency

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