As Halifax’s most historic hotel, The Lord Nelson has done an incredible job in preserving their elegant and timeless persona since 1928. Ramping up to a huge renovation of the hotel’s interior, it was the perfect time to revamp and redefine their online presence.
Digital Media & Search Marketing
The digital evolution of marketing has gotten much of the ad industry pretty hot and bothered over the last decade. Everyone wants to be an expert, a ninja, a maven, a guru - but are we really digging in and working to understand digital marketing in its ever changing state? One of the common critiques we hear in this business is that some people just don’t “get digital”.
It’s no longer a question of digital versus traditional marketing, now the challenge is cultivating strategies where the two can work in unison. When a brand is able to effectively convey a consistent message across traditional and nontraditional channels it’s a beautiful thing. The goal is to make these messages come across seamlessly and with ease, but behind the scenes these campaigns require a lot of planning and can be tough to pull off.
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