We are experts in creating digital experiences that today’s technologically savvy consumers will love. Never stagnant, we will work with you from development to deployment, building a dynamic digital marketing strategy that encompasses social media, web analytics, digital advertising, custom websites and apps. All designed with creative vision to engage, delight, and connect to your target audience.
Modern-day marketing and advertising have become overrun with companies fighting to get consumer attention. Some tactics are clean and straightforward, some try too hard to be clever, and many try to rip off the success of others. In many cases, considerations for the core customer get lost or misguided based on the medium, to name but a few examples I often see in the wild: Social media icons placed on out of home media (billboards, bus shelters, magazines) that do nothing more than to say to the customer: "we're on Facebook." Congratulations, so are every other company. Long URLs on advertisements that very few people will recall 30 seconds later. White text on a bright background (or dark on dark, etc.) makes for hard to read ads as people (or moving objects with the advertisement) pass or maybe impossible for colorblind people.
Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.
As Halifax’s most historic hotel, The Lord Nelson has done an incredible job in preserving their elegant and timeless persona since 1928. Ramping up to a huge renovation of the hotel’s interior, it was the perfect time to revamp and redefine their online presence.
Online advertising began in the early 1990s. AT&T purchased the very first display ad in 1994, and 44% of people who saw it clicked on it. At the time, it was just something fun users could engage with. By clicking through, users were rewarded with a website and video, which playfully imagined the future of the internet.
It’s just today’s reality - more and more consumers are buying online. In 2016 over 50% of shoppers made their purchases online. That’s a 47% growth since 2014.
Consider the impact of modern technology on e-commerce in today's data-driven society. We are now able to build intelligent customer databases that host a wealth of personalized details including purchasing habits. All of this analytic gold can be used to construct compelling marketing strategies tailored to the individual consumer in order to win back their lost business.
Halifax, Nova Scotia - July 06, 2015: Halifax agency, Bits Creative has been chosen by Nova Centre developer, Argyle Developments Inc. to build the centre's branding, marketing, and digital presence.
The digital evolution of marketing has gotten much of the ad industry pretty hot and bothered over the last decade. Everyone wants to be an expert, a ninja, a maven, a guru - but are we really digging in and working to understand digital marketing in its ever changing state? One of the common critiques we hear in this business is that some people just don’t “get digital”.
Social media, in all its forms, has revolutionized the way the world communicates.
It’s rare these days to find someone who is “disconnected”, as social media has taken over as the number one activity on the web. With this revolution comes an amazing opportunity for companies and brands to communicate with their consumers.
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