Modern-day marketing and advertising have become overrun with companies fighting to get consumer attention. Some tactics are clean and straightforward, some try too hard to be clever, and many try to rip off the success of others. In many cases, considerations for the core customer get lost or misguided based on the medium, to name but a few examples I often see in the wild: Social media icons placed on out of home media (billboards, bus shelters, magazines) that do nothing more than to say to the customer: "we're on Facebook." Congratulations, so are every other company. Long URLs on advertisements that very few people will recall 30 seconds later. White text on a bright background (or dark on dark, etc.) makes for hard to read ads as people (or moving objects with the advertisement) pass or maybe impossible for colorblind people.
Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.
As Halifax’s most historic hotel, The Lord Nelson has done an incredible job in preserving their elegant and timeless persona since 1928. Ramping up to a huge renovation of the hotel’s interior, it was the perfect time to revamp and redefine their online presence.
It’s just today’s reality - more and more consumers are buying online. In 2016 over 50% of shoppers made their purchases online. That’s a 47% growth since 2014.
Consider the impact of modern technology on e-commerce in today's data-driven society. We are now able to build intelligent customer databases that host a wealth of personalized details including purchasing habits. All of this analytic gold can be used to construct compelling marketing strategies tailored to the individual consumer in order to win back their lost business.
WorldWide Furniture was founded on the belief that quality and style should not have to be sacrificed for great value. Over 40 years later, that same sentiment rings true. Learn how bits.co accomplished a complete brand refresh while staying true to their roots.
Gallery1 Furniture has been providing beautiful, unique furniture to Atlantic Canadians for over a decade. Ready for a brand refresh, our designers and web developers created a website and brand collateral as customised and curated as the products they sell.
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