Content Strategy

January is synonymous with a clean slate, a fresh start, and a time that signals the release of all kinds of predictions for what this new calendar year will bring us. Even though our designers despise the “T” word, (Karl Lagerfeld said it best, “Trendy is the final stage before tacky.”)  influence and inspiration can, and often is, drawn from what is mainstream. Therefore it is essential that creatives, like us, keep our fingers on the pulse of what is “hot”.

CONTENT STRATEGIST

Last week I had the pleasure of attending New York Advertising Week. Advertising Week is an organization that puts on conferences around the world for marketing professionals to learn from the industry’s best (commonly mistaken for AdWeek, the magazine!).

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Hike Nova Scotia is a non-profit organization whose mission is to encourage and promote a growing hiking culture throughout Nova Scotia. We began our journey with Hike when they applied to our annual Brand Spring Clean Contest looking for help updating and refreshing their existing brand.

When the InterTalk Critical Information Systems team needed a new website as reliable as their products, they turned to Bits Creative for help. From a custom new site to completely revamped branding - take a look through our case study to see our work on the front lines. 

WorldWide Furniture was founded on the belief that quality and style should not have to be sacrificed for great value. Over 40 years later, that same sentiment rings true. Learn how bits.co accomplished a complete brand refresh while staying true to their roots.

Nearly 1.5 million Canadians are at risk of overexposure to the sun due to their working conditions. Our team joined forces with the Canadian Cancer Society (CCS) to help develop and design a sun safety website, raising awareness and building interactive toolkits to address this major occupational health hazard.

Gallery1 Furniture has been providing beautiful, unique furniture to Atlantic Canadians for over a decade. Ready for a brand refresh, our designers and web developers created a website and brand collateral as customised and curated as the products they sell.

We worked with Phoenix to develop new mission and vision statements as well as a new logo identity, marketing materials and a new website. Phoenix Youth Programs is a non-profit organization and has long been recognized as a centre of excellence for their support of youth through a continuum of care.
The Halifax Seaport Beerfest is the largest gathering of craft beers, imports, and ciders on the East Coast, featuring beer producers from across Canada and around the world. It’s also one of the city’s most popular events and as the Bits team is known to enjoy a glass or two of ale, we were happy to help them expand and engage their audience.

I didn’t plan on becoming a content strategist. In fact, I had never heard of the position before I applied for it.

Melinda McCrindle
Content Strategist

Today is Valentine’s Day, so break out the flowers, chocolates and cards! But wait…in today’s world so many brands are making it easy for you to engage with your valentine online - through Facebook, Twitter, Instagram and YouTube. From the best global brands in the world to your local pizzeria on the corner, a lot of companies are using social media as an avenue to strengthen their holiday campaign efforts. Here are a few brands I feel are doing it right for Valentine’s Day 2014:

Andrea Murdoch
Social Media Coordinator

Social media, in all its forms, has revolutionized the way the world communicates.

It’s rare these days to find someone who is “disconnected”, as social media has taken over as the number one activity on the web.  With this revolution comes an amazing opportunity for companies and brands to communicate with their consumers.

Andrea Murdoch
Social Media Coordinator

Creative Agency

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