Cause-Related Marketing

Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.

DIRECTOR OF TECHNOLOGY

We’ve been working with the inspiring team at United Way Halifax (UWH) over the past few months, building a campaign aimed at changing 50,000 lives locally. Our team set out to develop a brand for the campaign to encourage a city of doers, tackling poverty head-on through individual actions of giving - both of time & donations.   

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Our 2017 Brand Spring Clean contest saw an astounding 37 submissions! We’re so proud of how this contest has grown since its inception in 2015 and we were genuinely touched by each and every organization - a truly inspirational group of applicants that offer a unique and very important set of services, all dedicated to the greater good of Nova Scotia.

Emma Keevill
ACCOUNTS + MARKETING MANAGER

At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.

Jessie Ross
CONTENT STRATEGIST
Canadian Blood Services has been a long-time motivator and educator for Canadians in blood donation with their iconic tagline: it’s in you to give. In 2015, the team at Canadian Blood Services set out to educate and motivate their own team with an internal microsite to showcase their 2015-2016 business priorities. The internal communications platform encourages collaboration amongst staff and engages them with digital interactivity and fun, fresh design elements.

In March 2015 we ran our first Brand Spring Clean contest and Phoenix Youth Programs really impressed us with their submission. Since then, we’ve been working closely with Phoenix to bring their brand identity to a level they can be proud of, ensuring it represents the work they do to a tee.

Emma Keevill
ACCOUNTS + MARKETING MANAGER
Together, we created the tagline, “Invested in Abilities”, as a way to communicate this dedicated commitment to their clients’ success.

Creative Agency

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