WorldWide Furniture was founded in 1973 by 2 brothers with a delivery truck and a vision. Today, WorldWide remains a family centered business, who have become a staple in the Atlantic Canadian furniture industry.
WorldWide was ready for a brand refresh and update, including; new brand messaging, an updated colour palette, alternative advertising avenues and marketing collateral. All to be showcased on a new modernized website.
During our branding exercise we dug deep into the core values of their organization and uncovered the true essence of WorldWide; extracting what sets them apart from their competitors. WorldWide Furniture has Big Box store appeal while keeping family at the heart of all that they do.
Transparent, Fresh, Local, Attainable, Family Focused, Affordable, Essential.
As WorldWide Furniture continues to grow and expand their product offerings, it was essential that the brand continue to evolve as well. Changing consumer habits, such as increased online shopping, meant that it was time for WorldWide Furniture to broaden their online catalogue and highlight their diverse product range. All while ensuring that the new look & feel captured the new target audiences and kept existing customers loyal and happy.
WorldWide wanted to modernize their brand image, but it was important to them to maintain a similar look and feel to their existing logo. Our team created a fun, friendly and fresh logo refresh with new heavier font weights to the letters and one colour design.
Playing tribute to WorldWide’s proud local roots, we added the beloved Canadian Maple Leaf into the logo design. The maple leaf acts as a visual reminder that WorldWide remains local and independently operated which differentiates them from a market saturated with internationally operated chain stores.
Everyday Living is not a hollow tagline, it’s a reflection of the WorldWide brand spirit. It’s a culture, a look & feel and the promise of a different retail experience to consumers. It encompasses WorldWides promise of best quality for value and their commitment to providing everyday essential furniture pieces. The spirit of the WorldWide brand is inspired by the everyday family.
By selecting colours that are inviting, positive, friendly and eye catching, we made the WorldWide colour palette pop and brought the brand persona to life. We chose a vibrant blue for the hero colour, this shade of blue is associated with trust, loyalty, sincerity and stability and provides a welcoming ambiance to customers.
The accent colours play up the fun factor and add a youthful jolt of colour. Two neutrals, airy grey and soft black - became the supporting colours. All of our colour choices speak to the integrity of the brand's lively yet humble nature.
We wanted customers to connect with the brand photography as if they were in the photographs themselves, we chose photos which capture pure (everyday) moments and real-life interactions between people and WorldWide products. We emphasized the use of bright atmospheres, natural light (no yellow images), with minimal contrast.
From the minutest of details to the grandiose, we created a full communications toolkit for our client, including such things as; a full media/advertising calendar, branded flyer design, radio scripts, social posts, as well as special promotional event concepts.
Our team built WorldWide Furniture a functional, contemporary new website that showcases the newly minted branding and brand assets. With a responsive design, the site is suited for any and all devices and screen sizes, making it perfectly tailored for the ultimate online viewing experience.
We enhanced the ecommerce experience (and overall user experience) by incorporating easy-to-navigate content catalogues that making searching for specific products and furniture styles more intuitive for the end-user. Prominent promotional headers and call-out buttons were designed to raise consumer awareness of special offers and in-store sales. Their new site has the capability to be integrated with STORIS (their POS system), when they are ready to implement online purchasing.
To create the best user experience possible, we incorporated a responsive design that will scale its dimensions according to the device the website is being viewed on. This ensures maximum readability and maintains a clean and user-friendly look from phone to tablet to desktop versions. To ensure future growth the website is built on an ecommerce platform. When the Gallery1 team is at the stage where they are ready to start selling products online, the infrastructure is in place for a seamless transition.
The WorldWide Furniture website was launched in tangent with the implementation of the designed brand assets. From offline to online, WorldWide Furniture now has a strong, uniformed message and brand image that reflects their intrinsic values.