If you’re familiar with the popular photo and video messaging application Snapchat, then you probably already know its big appeal. The messages (known as “snaps”) disappear from the recipient’s phone after a maximum of 10 seconds and are deleted from Snapchat’s servers, never to be seen again. OndAzul, a Brazilian NGO that supports environmental projects, decided to use Snapchat to their advantage in their latest marketing campaign. The campaign, aimed to educate youth on global warming, displays various natural resources that vanish from earth in a 10 second span. Take a look!
Source: OndAzul: Nature Snap Facts