Let’s face it. Live tweeting at events can normally go one of three ways:
- Go unnoticed
- Create a disaster and blow up in your face
- Boost engagement and excitement around the event
I think most of us would agree that the third outcome is the ideal here. In order to achieve it, we have a few tips and tricks to share with you. Live tweeting has really taken off, whether it’s giving the play-by-play of a Tinder date gone bad, a local conference or The Oscars, there is definitely a phenomenon where social media users thrive off of sharing and consuming real-time, insider information. Whether you’re tweeting as a brand or yourself, here are some rules of thumb that can come in handy for achieving that engaging, exciting content that users are looking for.
Understand the Event Lifetime
The lifetime of an event includes much more than just the event itself. Start to interact with your audience before the event to ramp up their engagement and get their attention. This could include content around how excited you are or your company is for the upcoming event, engaging key attendees (keynote speakers, hosts, industry experts), reminding your audience about the upcoming event and persuading them to partake in it. If you’re tweeting as yourself, warn your followers ahead of time that you’ll be live tweeting for an event -- this way they won’t be irritated if you start to blow up their feed a little more than normal.
Following the event is an equally influential time to connect with your audience. This type of engagement could involve following up questions about what resonated with them, thanking event organizers, reminding audience about next another related event coming up, etc.
Come in guns blazing
Before you attend the event, it’s useful to create a little cheat sheet so that you are prepared for whatever comes your way. Have hashtags, Twitter handles, bit.ly links ready at your fingertips. Whether you’re using your phone, tablet or laptop at the event, keeping a digital copy of this key information on your device will be ideal for quickly pasting key content into your posts. Before the event, you’ll also want to spend some time brainstorming potential filler tweets as emergency content if the event goes quiet. Having a list of pre-generated tweets around general event information such as fun facts about key event attendees, questions to the audience about their experience thus far, reminders about additional networking sessions and any after-parties.
You might also want to spend some time beforehand preparing for any negative conversation that might arise around the event. Unfortunately, many people take to social media to shout their complaints for everyone to hear. The last thing you want while you’re managing the event’s social community is to let negative conversations get out of control. Come up with a strategy for these scenarios and prepare an action plan for putting out fires in the Twittersphere to keep conversation positive and exciting! This will help avoid the “blow up in your face” factor mentioned above.
Keep them on their toes
Flooding your followers’ feeds with insignificant information is a sure fire way to decrease engagement and annoy your audience. People want the inside scoop on the event, the juicy details they might have missed as a general attendee. Tweeting content regarding behind the scenes details, interesting quotes or even sneak peaks on what’s up next will keep people interested. Don’t be afraid to show some personality here, the goal is to add to the event experience as a whole. The key is to create authentic, unique content that attendees or interested parties can relate to and resonate with.
Engage Your Audience
Quality social content relies on engagement. Engage your audience with retweets, mentions, replies and even follow backs. Fostering a two way communication channel is what makes social media - social... isn’t it? Responding to tweets and having conversations through Twitter will not only engage the person you’re having a conversation with but also their unique following as well. Remember to refer to people as their Twitter handle to tag them in your tweet so that they are notified directly. To achieve optimal engagement, responding in real-time is key. Make sure to keep tabs on your notifications so that you can respond instantly if someone engages with your account. You’ll want to pay particular attention to industry influencers and try to create relationships with them. These people could be industry leaders, bloggers or experts. These individuals have exceptional resonance, reach and relevance in their particular field and engaging with them will magnify and intensify your impact.
These are just a few tips we’ve learned along the way, and hopefully they help you too. Creating genuine, quality, real-time content can be tricky, but with these best practices you should be on the road to tweeting an engaging, buzz-worthy event in no time!